I am in a writing phase; I don’t want to go out so I’ve been sending A out to get food and supplies while I write. One thing that I need is a constant supply of Coke and the second thing I need is background noise. The History Channel happens to be on now, and an ad just came on that completely ripped me from my writing trance.
“We Americans believe everyone should play by the rules,” a voice said. I glanced up to see some “Americans” who are “playing by the rules” – basically decontextualized images of blue-collar workers and a middle-aged woman gardening. “But what if your broker doesn’t?” asked the disembodied narrator.
“That’s when you turn to the financial industry regulatory authority. Empowered by the federal government, we protect investors from fraud and bad practices. Last year, we barred hundreds of brokers from the industry and returned two billion dollars to investors. To learn more, visit finraprotects.com.”
I don’t like this at all. I get creeped out when regulatory agencies start advertising. Furthermore, I do not believe the financial industry is crawling with unscrupulous frauds.
I think these kinds of gimmicky ads do more harm than good; they make people scared. Our financial stature is tenuous now. It relies on people to spend, to trust. With these ads, distrust is amplified, and the problems grow.
Also, I think these ads have the unintended consequence of making me distrust the agency advertising. If the Texas Bar Association published ads stating that you can trust the lawyers, that lawyers are ethical but that if not, we’ll punish them, I would wonder just what the heck is going on in the legal system.
Gives me a chill. I need to stop watching television.